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100 megapixels. Harsh desert sunlight. One incredible location. Juan heads to the salt flats with the Hasselblad X2D II 100C to see what this flagship medium format camera can really do for portrait photography. From preserving detail in challenging highlights and shadows to capturing skin texture, color, and the signature medium format look, we put the X2D II through a demanding real-world shoot.
00:00 - Today's Photoshoot
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by Mathew Malwitz · Posted
ZWO is ushering in a new era of astrophotography with the lightweight Seestar S30 Plus. From backyard stargazing to camping trips and family outdoor adventures, the S30 Plus allows you to capture the beauty of the universe no matter where you go. If you’re interested in exploring the cosmos, this is the best first telescope for you.
by Mathew Malwitz · Posted
Wildlife and sports photographers, rejoice! Nikon has officially announced the NIKKOR Z 120-300mm f/2.8 TC VR S. This new and eagerly anticipated pro-grade lens is lighter, faster, and it's the first zoom in its category to feature a built-in teleconverter.
Nikon NIKKOR Z 120-300mm f/2.8 TC VR S Lens (Nikon Z)
Some will see this new S-line
by Luke Rollins · Posted
Sigma returns with a second generation of its compact, modular full-frame cine camera, the FP2 Mirrorless Camera. According to Sigma, the FP2 will inherit the "world's smallest body" title from its predecessor, shaving grams and millimeters off a clean, capable, and bricklike body that produces 6K OpenGate video and high-quality stills for hybrid creators.
by Mathew Malwitz · Posted
Godox has announced the upgraded TT350II ThinkLite TTL, a compact yet powerful flash featuring a new menu interface, new focus assist features, and much more.
Godox TT350 II C Thinklite TTL Flash
Taking after higher-end models, the TT350II features a built-in LED modeling light to assist focusing in low-light conditions. This feature can also
by Mathew Malwitz · Posted
Tamron has announced a new, fast APS-C standard zoom. Introducing the 16-50mm f/2.8 A, a highly practical everyday lens capable of capturing everything from expansive landscapes and architecture to group and individual portraits—all while maintaining a fast constant aperture.
First up, we have the focal length. 16-50mm is a popular range for kit lenses, with Nikon, Fujifilm, and Sony users seeing an effective focal range of 24-75mm and Canon seeing closer to
by Luke Rollins · Posted
FUJIFILM is announcing their first instax SQUARE camera in three years: the new instax SQUARE 2 Instant Film Camera, the follow-up to 2020’s SQ1. Serving the well-loved but oft-neglected 2.4 x 2.4” format, the SQUARE 2 returns FUJIFILM to the 1:1 fray with new imaging options and new colorways.
by Luke Rollins · Posted
Viltrox's AF Pro series began in 2025 with the Viltrox AF 85mm f/1.4 Pro FE, signaling the emerging third-party lens maker's entry into the professional prime lens.
Currently, the series has 85mm f/1.4 and 50mm f/1.4 full-frame, autofocus options for both Sony E-mount and Nikon Z-mount full-frame cameras. The series is especially notable for being one of a shallow roster of third party 85mm lenses with fast maximum
by Mathew Malwitz · Posted
Sigma just announced the 50-120mm f/2.8 DC OS Contemporary telephoto lens, one of their most impressive compact zooms yet. But it’s not alone. Joining this uncompromising optical performer is a returning fan favorite, the all-in-one 16-300mm f/3.5-6.7 DC OS
by Mathew Malwitz · Posted
Following a relatively quiet summer, Nikon has just unveiled a new yet rather unexpected mirrorless camera. While the rumor mills have been spinning, none spun the news of a slimmed -down FX everyday camera. Introducing the Nikon Z5 IIC, a high-performance full-frame mirrorless camera that offers total creative freedom across any scene.
Nikon Z5 IIC Mirrorless Camera
by Mathew Malwitz · Posted
Panasonic just announced the LUMIX S 20mm f/2.5, a full-frame ultra-wide angle prime lens. Whether you're a traveling landscape photographer or someone who loves shooting dramatic street portraits, this lens might just be the perfect tool for the job. Let's see how it stacks up.
Panasonic LUMIX S 20mm f/2.5 Lens
The ultra-compact
by Mathew Malwitz · Posted
In a world where mirrorless cameras seem to keep getting bigger, Canon chooses to remember why the tech was so popular in the first place. Geared toward aspiring photographers and those looking to shoot with a smaller footprint, the EOS R8 Mark II stands out among the crowd, delivering full-frame results in a compact, lightweight body. Though this time, it’s received a bit of a facelift.
by Mathew Malwitz · Posted
Sony's super-telephoto lenses have long been divided into two well-defined categories. At one end of the spectrum, you have a variety of relatively affordable super-zooms ranging from 100mm to 800mm. On the other end sit the primes, highly sought-after optics that are just as cumbersome as they are expensive. For years, these categories have been separated. That all ends today with the unveiling of not one but two ultra-lightweight lenses. Introducing the FE 400mm f/4.5 and FE 600mm f
by Luke Rollins · Posted
Venus Optics is announcing two new mount compatibilities for its Laowa 180mm f/4.5 1.5X Ultra Macro APO lens: an autofocus FUJIFILM X lens and a manual focus Nikon F lens.
by Mathew Malwitz · Posted
Building upon a long history of rangefinders, OM SYSTEM has introduced their latest iteration of the classic camera with the OM SYSTEM PEN. This portable, user-friendly camera combines the simple design of its predecessors with the accuracy and intelligence of newer mirrorless technology.
We had the opportunity to take the new PEN into the field to see how it performs, and how it stacks up in an ever